Archive for category Optimization
SEO Tips
Posted by admin in Optimization on November 3, 2009
SEO Tips For Individuals and Small Businesses
The following tips are very general and just the basics of optimization practices. While many of these techniques are for the do-it-yourself type, some background knowledge is necessary to implement optimization techniques. In order to avoid a costly mistake in the optimization of your website, a professional should be consulted and/or research done before carrying out any of the techniques described.
- Optimize all tags: title, heading, Meta, anchor, etc.
- Make sure all urls are user and search-engine friendly.
- Optimize navigation tools on your site.
- Have a custom 404-error page.
- Optimize anchor text.
- Optimize your images.
- Use robots.txt for content that should not been seen by search engines.
- Create useful, relevant, and unique content for your site.
This last point is probably the most important one. Remember, keeping the consumer entertained, informed, and generally happy is your number one priority with your website. If you don’t write for the user first, then you shouldn’t write at all.
Now more than ever it is important to provide valuable content to the consumer. People have an abundance of choices and not enough time to explore them all. If you one to be one of the select few that gets followed, you must provide value first and foremost!
A few other key characteristics factor into a good website: keep it real, keep it relative, and keep it interesting.
How does one "keep it real"?
Well, don’t sound like a robot or try to make your consumer believe that there are no people on the other side of your website. Instead, remind them that there are "real" humans on the other side of that writing and let them get to know them.
How does one "keep it relative"?
Well, each page of your site should be focused on one or a few relevant topics. Don’t wander too far from the subject of these topics; otherwise, you’ll lose your readers interest.
How does one "keep it interesting"?
Well, don’t just reiterate useless information that you find elsewhere; instead, take information and streamline it or put it into terms that are easy to comprehend. Also, don’t be afraid to add some humor or some other likeable aspect of your personality into your writings.
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AZ SEO Specialist
Posted by admin in Optimization on November 1, 2009
AZ SEO Specialist
As an optimization professional, I tend to think differently from other seo experts in my field. Why?
I always consider both users of a website. I don’t want to focus solely on the search engine user or "bot"; likewise, I don’t want to focus on just the end user or "consumer". I like to focus on both equally. Many people that I work for are glad that I optimize for both users not just one.
The quick and short of it is: if you focus only on the search engine robots then your consumers can quickly be turned off by your site. Perhaps because of poor usability, structure, or even flow. Conversely, if you focus only on the consumer then you may find yourself never reaching them because your website is not featured on any search engine results pages. OUCH!
That is why, like most things in life, I believe in a happy balance when it comes to optimization tactics. I write for the user, the search engine, and most importantly, you and your business.
I would never forget about the company branding strategies and company goals. These are actually very important to making the company stand out against its competitors. The best thing to do is capitalize on the branding tactics and company mission by using those to paint the picture of the company, its integrity, and the unique selling point that it offers.
This may sound like a lot to consider but, not for a "true" seo expert, it is all in a days work. If you are looking to take your company website to the next level or just looking to establish your presence on the web, then look no further…onmywayrenee is here to save the day!
I am currently available for hire to implement a complete optimization package, a la carte services, and even a diy option (minimal fee because as the name implies, you do most of it yourself:).
Call 602-793-0446 or visit our package page for plan details.
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