About SEO Service SW
Optimization tactics are as varied as the colors of the rainbow and must be used as an integrated system to work effectively. Read an in depth description about all of our seo techniques below.
Competitive Analysis:
Our goal for the website analysis is to steer you in the right direction when making decisions about the plans and goals of your website. First we determine who your competition is and, of this competition, who is ranking well on the search engines. Next, we analyze eight key areas of each website for comparison to one another and to your site as well. Finally, we put the results of this analysis together in a comprehensive report that is easy to read and review.
Better Website Usability and Accessibility
During our competitive analysis we will search your site as a potential customer would. We will rank the navigation of the site as to how clear and simple it is. There are six areas of concern that we focus on when ranking the navigation. Finally, we make sure that your site provides easy access to visitor feedback and that they can access your contact information.
Site Design Update
While searching your site during our competitive analysis will will rank the site design as to how uncluttered and consistent it is. There are four areas of concern that we focus on when ranking the site design. Our goal is to ensure that visitors can understand the information, that they enjoy the site, that they stay on it to look around, and that they come back.
Keyword and Content Improvements
Often times there are more keywords that can be uncovered by doing a thorough keyword analysis. We analyze your keywords to determine if you have the most relevant keywords to expand your reach and bring in traffic. Finally, we further analyze the keywords to determine just how many times they are being searched so we can determine the best keywords to use on your website.
This is perhaps the most important step of the optimization process. Great keywords pleases the search engines and great content pleases your visitor. It is important that you write for both visitors when you write the content for your site. There are five areas of concern that we focus on when ranking the content on your website. Finally, we will write unique content that incorporates your branding and marketing efforts and is highly optimized for the search engines. We incorporate the keywords that we have chosen and write content that flows well. More importantly, we work to create quality content that your visitors will enjoy.
Search Engine Optimization
The goal of search engine optimization is to improve your websites ranking on the search engine results pages. These results are considered organic search results and they will appear in the body of the page. Having the best search placement possible is crucial as research has proven that the organic listings get chosen more often than the paid search listings. Our efforts in regard to optimization are focused on several tags, source code, a sitemap and keyword/content ratio. Our goal is to improve the quality of your website and increase the traffic from the organic search listings.
Pay Per Click Advertising
PPC ads are the listings that appear above the organic search results on the search engine results pages. They also appear along the right side of the screen. This offers the possibility of 13 paid search listings on the first page of google results. Since you pay every time someone clicks on your ad we work diligently to maximize your paid search campaigns efforts. When combined with SEO, paid search listings can effectively increase brand awareness, generate traffic, and increase sales. Also a possibility is contextual advertising which are ads that appear on pages of relevant websites. These ads are similar to PPC ads and can play a key role in optimization when incorporated with all the other optimization techniques.
Fast and Safe Optimization
Not all optimization experts are created equal! Don’t trust just anyone to optimize your website. Remember that your information,business model/branding campaign and marketing efforts are valuable pieces of information. You want a optimization specialist that you can trust to keep your information private. Further, some optimization strategies can actually do more harm than good. You can actually be placed at the very end of the search engine results pages and left there for months on end if you are not careful. We know what the search engines look for and what they consider to be underhanded optimization tactics. We avoid any questionable tactics and use only clean and safe optimization tactics.
Social Media Optimization
Social media has become a large part of marketing online and has proven that it is here to stay. The social media options are ever-changing and we stay current on the latest trends to offer our clients the best and most cutting-edge tactics available. Photo sharing, video sharing, and power point presentations can work for you. Twitter and facebook can be powerful tools.
When done wrong, a social media campaign can turn everyone against you on these social sites; however, when done properly social media marketing can be an integral part of marketing online. We will work for you to help increase awareness of your company and drive traffic to your website.
Local Area Optimization
With all the competition in your local area, you need someone working on your behalf to make sure your site gets noticed. The number of people who search for local services online is always increasing, so the possibilities of gaining new clients this way is always increasing as well. We update local search directories with your current contact information so your site gets accessed when local searches are done.
We realize the importance of testimonials on unbiased third party sites. So we make sure that you have some exposure on these review sites so that you stay leaps and bounds ahead of your competition.
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